The City of Pleasanton collects an 8% Transient Occupancy Tax (“TOT”) - also known as a “hotel tax” - that is paid by visitors and other people who stay in Pleasanton hotels or short-term rentals (30 days or less). These funds help support general City services such as public safety, infrastructure maintenance, parks, and recreation.

Prior to reading this, which best describes your familiarity with the City’s Transient Occupancy Tax (TOT)?

Which of the following things do you think are a STRENGTH of Pleasanton, if any? (Choose all that apply)

Which of the following aspects of Pleasanton are most IMPORTANT to you, if any? (You can choose up to FOUR)

Importance vs. Satisfaction Comparison

The Transient Occupancy Tax (TOT) rate in Pleasanton is 8% and the rates in many cities in Alameda County are 12% or higher. The City of Pleasanton is considering increasing the TOT rate from 8% to 12%, over two years. Initial estimates show a 12% TOT would bring in approximately $2.8 million per year to help fund general City services and long-term financial stability.

Would you generally support or oppose an increase in the Transient Occupancy Tax from 8% to 12% in Pleasanton?

Any other comments or suggestions about the Transient Occupancy Tax (TOT) or how to best use that money in Pleasanton?